SUCCEED IN THE BEEF INDUSTRY WITH THE HELP OF EXPERTS
The Ministry of Beef is a consultancy firm for beef industry professionals. Our team have unrivalled experience in the production, sale, and marketing of beef across the globe. Now we’d like to share that knowledge with you.
Our team is led by Allan Morris. His knowledge and experience of the global beef trade are second to none. Allan established the Ministry of Beef and its brick & mortar cousin, The School of Beef, to share the expertise he has developed over thirty years with other industry professionals. To succeed in this very tough industry, you’ve got to get your product right, know how to market it, and how to sell it.
The Ministry of Beef can help with, if you excuse the pun, “the nose to tail” of meat operations. Our global experience of working in retail and food service protein markets gives us insights into how the markets differ and what is needed to succeed in each of them. Our global contact network allows us to provide you with the best information and advice to succeed.
Allan’s butchery and sales expertise is complimented by a marketing team with sixty years of experience in the food branding industry – specialising for most of that time within the meat industry. Sensitivity and market knowledge are key to creating and managing successful meat brands and continuous innovation is crucial. We have developed and worked on some of the most successful beef brands in the world and worked with many major producers.
For too long meat has been treated like a commodity. As a result, it has been marketed and sold that way. This was a missed opportunity in the past; today it’s untenable. We are entering a future in which meat is becoming a luxury. Only producers with distinctive offerings and strong brand stories will survive. We can help you develop these.
Get in touch today to see how we can help you.
The Right Product
How to build a list of products that will sell and make a profit.
Mastering Marketing
How to build a brand and tell a story that will engage your customers.
Making Sales
Selling to distributors and inspiring sales representatives to push your product.
COMING SOON
The School of Beef
Come to our purpose built retreat for an intensive and tasty training course.